About Us

Supplying starters and alternators, AS-PL Sp. z o.o. is owned solely by Polish shareholders. The company was established in 1992 in Gdańsk under the name Auto-Starter – Kaszubowska Danuta. Currently, the company employs over 290 qualified professionals and cooperates with aftermarket distributors and wholesalers of spare parts and accessories for vehicles all over the world.

Long-term cooperation and selling to over 80 countries in the world make the company a leader in the field of supplying parts and electrical components for vehicles.


Our mission

Providing top-quality goods tailored to market expectations while using state-of-the-art technologies.



What we offer

Currently, the company offers more than 19,000 different products with a total of almost 280,000 reference numbers in order to provide our customers with a wide selection of original products and their replacements at favourable prices. The offered products include parts and components for passenger cars, lorries, agricultural machines, boats, motorcycles, and for the industrial market.

The products are divided into three product lines:

  •  - the option addressed to the customers who are looking for the best quality. Products supplied by world-class OEM (Original Equipment Manufacturer) manufacturers and selected products of AS brand.
  •  - the leading product line of the AS brand, option directed to the customers looking for high quality and reliable products at a competitive prices.
  •  - the line of products that merge the quality at a reasonable price.


“AS” own brand

In 2004, products manufactured under the own brand name “AS” were introduced. In response to our customers’ demands and continuous development in the automotive industry, the company introduced starter and alternator refurbishing to its range of services.

In 2013, the company's main office was moved to a modern building in Gdańsk, where a warehouse with 5.000 m² of storage space is located as well. In 2016, a modern facility was built in Lubichowo near Starogard Gdański. It houses state-of-the-art production lines and a warehouse with nearly 5.000 m² of storage and administrative space. The building features innovative solutions and specialist machinery supplied by Canadian D&V Electronics (ST-16, ST-24, ST-116, ALT-98, ALT-198) and Dutch Motoplat. These testing machines were purchased in order to control and improve the quality of AS-PL’s products.


Quality control

Goods offered by the company undergo strict testing procedures and meet the highest requirements in relation to their assembly and technical parameters. Supplying reliable products tailored to current market expectations while using state-of-the-art technologies is the company's most important goal and mission.

As part of a drive towards producing top-quality products, a quality management system compliant with ISO 9001:2008 was implemented in 2015. The certificate guarantees that the company operates in accordance with quality standards and controls its influence on the environment. In 2018, AS-PL positively passed the control assessing the implementation of the ISO 9001:2015 certificate.

All alternators and starters offered by the company are tested using specialist machinery. The test results are included in the product packaging.


Online catalogue

In order to meet our Customers’ needs and expectations, we created an online catalogue that enables them to search for necessary parts quickly and easily. The catalogue is available at: as-catalog.com and on the company website.

To reduce our carbon footprint, we decided to not provide printed catalogues. A specialist mobile application, AS-PL Catalogue, is available in order to facilitate selection of the proper components. You can download it from Google Play™ and App Store®. The “AS” brand is also available in the TecDoc catalogue under the name AS-PL.



* TecDoc Informations System GmbH is a leading provider of electronic data on spare parts for the European market. TecDoc provides the most up-to-date and comprehensive range of data used for identification and ordering of parts for the automotive industry.