About Us


Supplying starters and alternators, AS-PL Sp. z o.o. is owned solely by Polish shareholders. The company was established in 1992 in Gdańsk under the name Auto-Starter – Kaszubowska Danuta. Currently, the company employs over 250 qualified professionals and cooperates with aftermarket distributors and wholesalers of spare parts and accessories for vehicles all over the world.

Long-term cooperation and selling to over 60 countries in the world make the company a leader in the field of supplying parts and electrical components for vehicles.

 

Our mission


Providing top-quality goods tailored to market expectations while using state-of-the-art technologies.

 

 

What we offer


Currently, the company offers more than 15,000 different products with a total of almost 200,000 reference numbers in order to provide our customers with a wide selection of original products and their replacements at favourable prices. The offered products include parts and components for passenger cars, lorries, agricultural machines, boats, motorcycles, and for the industrial market.

The products are divided into three product lines:

  •  - for those who are searching for an optimal price to quality ratio.
  •  - 100% reliability and start rate guaranteed by AS.
  •  - mainly OEM (Original Equipment Manufacturer) products supplied by world-class producers intended for the initial installation, and refurbished starters and alternators with at least 80% OEM parts.

 

“AS” own brand


In 2004, products manufactured under the own brand name “AS” were introduced. In response to our customers’ demands and continuous development in the automotive industry, the company introduced starter and alternator refurbishing to its range of services.

In 2013, the company's main office was moved to a modern building in Gdańsk, where a warehouse with 5000 m² of storage space is located as well. In 2016, a modern facility was built in Lubichowo near Starogard Gdański. It houses state-of-the-art production lines and a warehouse with nearly 5000 m² of storage and administrative space. The building features innovative solutions and specialist machinery supplied by Canadian D&V Electronics (ST-16, ST-24, ST-116, ALT-98, ALT-198) and Dutch Motoplat. These testing machines were purchased in order to control and improve the quality of AS-PL’s products.

 

Quality control


Goods offered by the company undergo strict testing procedures and meet the highest requirements in relation to their assembly and technical parameters. Supplying reliable products tailored to current market expectations while using state-of-the-art technologies is the company's most important goal and mission.

As part of a drive towards producing top-quality products, a quality management system compliant with ISO 9001:2008 was implemented in 2015. The certificate guarantees that the company operates in accordance with quality standards and controls its influence on the environment.

All alternators and starters offered by the company are tested using specialist machinery. The test results are included in the product packaging.

 

Online catalogue


In order to meet our Customers’ needs and expectations, we created an online catalogue that enables them to search for necessary parts quickly and easily. The catalogue is available at: as-catalog.com and on the company website.

To reduce our carbon footprint, we decided to not provide printed catalogues. A specialist mobile application, AS-PL Catalogue, is available in order to facilitate selection of the proper components. You can download it from Google Play™ and App Store®. The “AS” brand is also available in the TecDoc catalogue under the name AS-PL.

 

 

* TecDoc Informations System GmbH is a leading provider of electronic data on spare parts for the European market. TecDoc provides the most up-to-date and comprehensive range of data used for identification and ordering of parts for the automotive industry.


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